Logo & visual identity

HOW — House of Waterproofing

Home. Water. One clear mark.

The colour identity from HOW’s Final Logo page pairs a house-and-water symbol with a wave-inflected wordmark. This presentation brings the original artwork into a consistent story with proposed print applications and usage guidance.

Original Figma artwork Download HTML presentation

About this presentation

Original logo artwork, presented as an identity study.

Audiences, journeys, new applications and logo interpretations are labelled as proposed. Supporting illustrations are AI-generated.

Design focus

House-and-water symbol
Water details in the HOW wordmark
House of Waterproofing descriptor
Original deep and bright blue palette

01 · HOW — House of Waterproofing — brand showcase cover with original logo and proposed supporting illustration

02 · HOW — House of Waterproofing — identity introduction and proposed audience

03 · HOW — House of Waterproofing — proposed brand recognition journey and recovery path

04 · HOW — House of Waterproofing — original logo artwork showcase

05 · HOW — House of Waterproofing — original logo details and visual signatures

06 · HOW — House of Waterproofing — proposed brand applications

07 · HOW — House of Waterproofing — source logo colours and proposed presentation typography

08 · HOW — House of Waterproofing — proposed brand world with ai-generated supporting illustration

09 · HOW — House of Waterproofing — proposed interpretation of the original logo