Concept design

INDO

Watch. Discover. Shop.

INDO explores a mobile shopping experience for people discovering Indian creators and independent sellers. The concept connects a social feed and Reels with Bazaar, seller stores, product questions, and a considered checkout journey.

Original Figma concept Download HTML presentation

About this concept

Product & brand design · Concept exploration

Existing app screens are presented as an unfinished design concept. Prices, reviews and messages are example content. The logo interpretation is proposed; supporting illustrations are AI-generated.

Design focus

Discover products through creator content
Explore Bazaar and independent seller stores
Ask product questions before checkout
Connect shopping, messaging, and a seller studio

01 · INDO introduction — Watch. Discover. Shop.

02 · Main user flow — discovery, product review, questions and checkout

03 · Screen showcase — the existing INDO app concept

04 · Signature features — creator discovery, Bazaar and product conversations

05 · Connected experience — shoppers, creators and independent sellers

06 · Visual identity — lime, charcoal, typography and key controls

07 · The INDO product world — content meets commerce

08 · Brand symbol — original artwork and a proposed interpretation

09 · Brand showcase — INDO identity and a connected illustrated world