Logo & visual identity

Bake Studio by Minakshi

Made with a human touch.

An identity for Bake Studio by Minakshi, built around an illustrated baker carrying a cake. The original character, rounded wordmark and personal signature are presented alongside proposed packaging and brand-world applications.

Original Figma artwork Download HTML presentation

About this presentation

Original logo artwork, presented as an identity study.

Audiences, journeys, new applications and logo interpretations are labelled as proposed. Supporting illustrations are AI-generated.

Design focus

Original baker-and-cake character
Rounded Bake Studio lettering
The By Minakshi signature
Source orange and cream colour palette

01 · Bake Studio by Minakshi — brand showcase cover with original logo and proposed supporting illustration

02 · Bake Studio by Minakshi — identity introduction and proposed audience

03 · Bake Studio by Minakshi — proposed brand recognition journey and recovery path

04 · Bake Studio by Minakshi — original logo artwork showcase

05 · Bake Studio by Minakshi — original logo details and visual signatures

06 · Bake Studio by Minakshi — proposed brand applications

07 · Bake Studio by Minakshi — source logo colours and proposed presentation typography

08 · Bake Studio by Minakshi — proposed brand world with ai-generated supporting illustration

09 · Bake Studio by Minakshi — proposed interpretation of the original logo